Digital marking is the most contracting and painfull question of this year. Every day we receive a lot of questions concerning this issue. So, not surprisingly that Russian Fashion Retail Forum has a Digitalization theme as the core theme of this year.
Digital marking is a new requirement for light industry products to be sold in Russia.
This week we had a chance to attend Russian Fashion Retail Forum at Collection Premiere Moscow (CPM) which was aimed at digitalization themes in the Russian fashion retail sector.
In this article, we would like to summarize the main points of the panel discussion powered by OOO Messe Düsseldorf Moscow (MDM) and RAFI: “Digital Product Marking of clothing as a crucial element of the state regulation on production and circulation of the Light Industry”.