Blog

What is important to know about digital marking for foreign producers of apparel, shoes and accessories.

What is important to know about digital marking for foreign producers of apparel, shoes and accessories.



5lvquw cq5doqpuksujvkf8 7lk

Digital marking is a new requirement for light industry products to be sold in Russia.

This week we had a chance to attend Russian Fashion Retail Forum at Collection Premiere Moscow (CPM) which was aimed at digitalization themes in the Russian fashion retail sector.

In this article, we would like to summarize the main points of the panel discussion powered by OOO Messe Düsseldorf Moscow (MDM) and RAFI: “Digital Product Marking of clothing as a crucial element of the state regulation on production and circulation of the Light Industry”.



Most of our clients have already heard that products that are sold in Russia need to be marked by individual Data Matrix code.

This requirement is obligatory for the following product groups:

From 1st of July, 2019
  • For shoes that are to be supplied under HS Codes 6401, 6402, 6403, 6404 and 6405.
From 1st of December, 2019
  • For apparel, including work clothes made of genuine and composite leather that is supplied under HS Code 4203 10 0000;
  • For knitted blouses for women/girls that are to be supplied under HS Code 6106;
  • For coats, short coats, capes, raincoats, jackets (including skiing), windbreakers, wind-shelters and similar products for men/boys that are supplied under HS Code 6201;
  • For coats, short coats, capes, raincoats, jackets (including skiing), windbreakers, wind-shelters and similar products for women/girls that are supplied under HS Code 6202;
  • For bed, table, toilet and kitchen linen that is supplied under HS Code 6302.

So, the first important note is that NOT ALL TEXTILE AND LIGHT INDUSTRY PRODUCTS NEED TO HAVE DIGITAL MARKING. ONLY THE ABOVE-MENTIONED GOODS AND CORRESPONDING CODES.

The initial Data Matrix code is generated by National Track&Trace Digital System on request of the owner of product - Russian buying company (importer/distributor) that applies for the code after registration in the above-mentioned system.

So, the second important note is that ONLY RUSSIAN BASED COMPANY - OWNER (IMPORTER/DISTRIBUTOR) CAN ORDER THE INITIAL MARKING OF THE PRODUCTS. FROM CERTIFICATION POINT OF VIEW IT IS ALSO IMPORTANT THAT APPLICANT (LOCAL REPRESENTATIVE) IS NOT OBLIGED TO APPLY FOR DATA MATRIX CODES. THIS SHOULD BE DONE BY A COMPANY THAT STARTS THE CHAIN OF DISTRIBUTION OF THE PRODUCT IN RUSSIA.

Data matrix code is an encrypted individual serial number of the product. It also has a human-readable code which includes so-called GTIN code of 14 digits + individual serial number of 14 digits + HS Code (4 digits)

This code is to be generated based on the product and supplier information

Obligatory product/supplier information that is to be provided to the National Track&Trace Digital System to order the Digital product code:

  1. Manufacturer’s product code (item #)
  2. Product name according to the label
  3. Product type
  4. Brand (Trademark)
  5. Upper material composition
  6. Inner material composition
  7. Sole material (for shoes)
  8. Importer TIN (Tax) number

Optional product/supplier information:

  1. Country of origin
  2. Color
  3. Size:
The codes must be ordered and the products must be marked before being placed under customs procedures.

The Data Matrix labeling code is applied to the consumer packaging or product label, or to shoe products.

The third important note is that PRODUCT SHOULD BE MARKED BEFORE CUSTOMS CLEARANCE PROCEDURE. IN FACT, IT CAN BE DONE ON THE MANUFACTURER'S PRODUCTION SITE (IN THIS CASE CODES AND MARKING INSTRUCTIONS SHOULD BE PROVIDED BY IMPORTER) OR IN SOME TRANSIT POINT BETWEEN DEPARTURE PLACE AND RUSSIAN CUSTOMS OFFICE ( MARKING WAREHOUSE).

The place and all who is responsible for the process are to be appointed on the base of inner discussion between the importer (Buyer) and a foreign manufacturer. It is up to you and your buyer who will be responsible for the digital product marking. You can apply it by yourself after receiving the digital codes from the buyer or the buyer will take care of these issues by himself.

So, finally, this new marking system makes the business more complicated namely for Russian buyers - local distributing companies that need to organize and track the process of marking. Foreign manufacturers can be involved in the process according to inner negotiations. Moreover, business seems to become more complicated each time you get to know that new requirements came in force and one of the contract side (buyer or manufacturer) faced up with new issues.

This situation makes the business really harder even for producers that are not obliged to be involved. This idea was announced by the President of the Russian Fashion Retail Forum who also wanted to know the core reason of new marking rules.

New marking system was launched due to the fact that more than 30 % of all imported goods belong to the “in black” market according to the official statistics. Some economists say that this share is even bigger - up to 80%.

Also, we have a great number of fake goods in the market. So, the new system is aimed at reducing the negative influence of the black and fake import on the light industry market.

To conclude everything we want to finally note that there is no way to go back. NO ONE HAS ANY INTENTIONS TO  CALL OFF THESE NEW RULE. WE SHOULD PAY OUR ATTENTION TO HOW WE CAN MAKE THIS PROCESS MORE EFFECTIVE AND EASY FOR ALL THE SIDES.

For any questions, you can apply to WorldWideBridge LLC. Our specialists will help you to be up to date.





Please comment, ask questions and share with colleagues