The Gulf countries are among the most attractive export markets for German manufacturers of machinery, electronics, construction materials, and consumer goods.
However, access to the markets of Saudi Arabia and the United Arab Emirates (UAE) is regulated by strict safety standards.
To enter these markets, manufacturers must obtain SASO (Saudi Standards, Metrology and Quality Organization) and G-Mark (Gulf Conformity Mark) certifications.
Without these certificates, products cannot be sold and may be held at customs.

What Are SASO and G-Mark 

SASO (Saudi Standards, Metrology and Quality Organization)
This is a government agency that controls standards and certification in Saudi Arabia.
The SASO certificate confirms that a product complies with the technical regulations of the Kingdom.
Main product categories:

• Electrical equipment and electronics
• Household appliances
• Construction materials and cables
• Automotive components

Since 2019, the SASO system has been fully integrated into the SABER online platform, where electronic certification is carried out.

G-Mark (Gulf Conformity Mark) 

The G-Mark is a conformity mark required for certain goods exported to Gulf Cooperation Council (GCC) countries, including the UAE, Kuwait, Bahrain, Qatar, Oman, and Saudi Arabia.
It confirms compliance with the unified standards of the Gulf Standardization Organization (GSO).
Applies to:

• Electrical appliances
• Toys
• Gas equipment
• Products related to user safety

SASO Certification Procedure for German Manufacturers 

1. Registration in the SABER System

• The importer (partner in Saudi Arabia) creates a company profile.
• The manufacturer provides technical documentation and product data.

2. Selection of a Notified Body (CB)

• Only accredited certification bodies can perform conformity assessments.
• WorldWideBridge cooperates with recognized CBs in the EU and GCC.

3. Submission of Documentation

• Technical product description
• CE Declaration (if available)
• ISO 9001 / 14001 certificates
• Product photos and labeling

4. Testing and Evaluation

• Laboratory tests are conducted as needed according to SASO standards.

5. Issuance of Product Certificate (PC)

• Confirms that the product complies with applicable requirements.

6. Shipment Certificate (SC)

• Issued for each individual shipment.

Main Challenges for German Companies 

1. Not considering that the SASO applicant must always be a local importer
2. Errors in Arabic translation of documentation
3. Labeling that does not meet SABER requirements
4. Using only CE certification instead of SASO or G-Mark
5. Lack of a registered local partner in the GCC

Recommendations for Exporters 

• Verify which regulation applies to your product category (SASO or G-Mark)
• Use CE documentation as a base but adapt it to GCC standards
• Allow 6–10 weeks for certification
• To speed up the process, work with accredited bodies recognized by SASO and GSO

Conclusion 

SASO and G-Mark certification are the keys to accessing the markets of Saudi Arabia and the UAE.
For German manufacturers, these procedures are not just a formality but a tool for official market access and proof of product quality.
Thorough document preparation, selection of a reliable partner, and a clear certification strategy will ensure successful entry into the Gulf region.
WorldWideBridge supports German manufacturers in obtaining SASO and G-Mark certifications.
We work with recognized certification bodies, prepare and translate documents, submit applications, and manage the entire process on a turnkey basis.
With us, your exports to Saudi Arabia and the UAE will be fast, compliant, and secure.