Product certification is a crucial step for entering international markets. However, this process has many nuances, especially when it comes to the differences between mandatory and voluntary certification. This article will help you understand these types of certification and explain how they can benefit your business.

Mandatory Certification

Mandatory certification is the process of confirming that a product meets national safety standards and requirements in the importing country. Products that have not undergone mandatory certification cannot be legally sold in that market. For example, in the UAE, products such as electronics and household appliances must comply with the Emirates Conformity Assessment Scheme (ECAS) or G-Mark, and it is impossible to import and sell such products without these certificates.Key Objectives of Mandatory Certification:

• Ensuring product compliance with established safety standards.
• Protecting consumers from potentially dangerous products.
• Meeting legislative requirements.

Companies like WorldWideBridge offer professional services for mandatory certification, assisting clients with the preparation of all necessary documents and organizing international testing in accredited laboratories.

Voluntary Certification

Unlike mandatory certification, voluntary certification is initiated by the manufacturer or supplier. Its main goal is to improve the product's image, increase consumer trust, and boost competitiveness in the market. Voluntary certification can be used to confirm additional product features that are important to customers.Benefits of Voluntary Certification:

• Improving the company's and product's image in international markets.
• Demonstrating quality and care for consumers.
• The opportunity to participate in tenders and competitions that require certification.

Companies can assist in selecting the most suitable voluntary certificates depending on the product's specifics, as WorldWideBridge does, actively consulting on voluntary certification procedures and helping to organize their acquisition.

How WorldWideBridge Can Help

If you plan to enter the markets of the Middle East, Africa, or Latin America, certification will be a significant step for you. Companies like WorldWideBridge offer a wide range of certification services, including expert evaluations, document verification, international testing, and consultations on mandatory and voluntary certification types.

We understand how challenging it can be to navigate the complex certification procedures, especially across different markets. WorldWideBridge provides its clients with support at every stage of the process, from preparing all necessary documentation, registration, and submitting applications to guiding through the certification process.