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To be up to date. How we attend Russian Fashion Retail Forum during CPM (Collection Premiere Moscow)

To be up to date. How we attend Russian Fashion Retail Forum during CPM (Collection Premiere Moscow)



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Digital marking is the most contracting and painfull question of this year. Every day we receive a lot of questions concerning this issue. So, not surprisingly that Russian Fashion Retail Forum has a Digitalization theme as the core theme of this year.



By Kristina Shestakova.
Head of sales department at WorldWideBridge.

The International Fashion Trade Show 2019 was held during 3rd - 6th of September.

This year Moscow Russian Fashion Retail Forum at Collection Premiere Moscow (CPM) was aimed at digitalization themes in the Russian fashion retail sector. Which gave us an opportunity to get an overview and comments on the most contradictory and noteworthy issue concerning the digital marking of light industry products. RFRF Seminar on the "Digital Product Marking of clothing as a crucial element of the state regulation on production and circulation of the Light Industry" included a speech of Vera Volkova, Head of the Consumer Industry Project at CRPT centre for research in perspective technologies CHESTNY ZNAK. She explained how new Digital marking rules work, what is the reasons for new regulations and answered the most painful questions from the clothes, shoes and accessories suppliers.

You can refer to our article "What is important to know about digital marking for foreign producers of apparel, shoes and accessories" where we summarise the most important notes for our clients.





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