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How to Avoid Product Certification Rejection in the UAE: Common Mistakes and How to Prevent Them

How to Avoid Product Certification Rejection in the UAE: Common Mistakes and How to Prevent Them


Posted on Apr 23

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The UAE is a key global trade hub with strict regulations concerning product certification. Whether you're exporting cosmetics, electronics, food, or household goods, you must meet local standards. This article outlines typical mistakes that lead to certification rejection and explains how to avoid them.

Incomplete Documentation

Problem: Missing or outdated documents are one of the top reasons for rejection.

Solution:

  • Ensure you provide the full and up-to-date set of documents required by certification bodies like ESMA.
  • Always verify document formats and validity.
  • Consider working with a certification consultant.

Non-compliance with UAE Standards 

Problem: The product does not meet UAE-specific technical or safety standards. 

Solution:

  • Conduct a compliance audit beforehand.
  • Study applicable ESMA regulations or other local guidelines.
  • Adjust your product formulation or packaging if necessary.

Incorrect Labeling

Problem: Packaging lacks required information or uses incorrect language.

Solution:

  • Labels must be in both Arabic and English.
  • Include country of origin, manufacturing and expiry dates, and any mandatory instructions or warnings.
  • Use only approved quality and compliance marks.

Starting Import Before Certification 

Problem: Some companies begin importing or selling products before they’re certified.

Solution: 

  • • Never ship or distribute products before getting ECAS or EQM approval.
  • • Follow the proper steps and timelines for registration.

No Local Representative

Problem: Certification cannot proceed without a local UAE representative.

Solution:

  • Appoint a legal representative or partner in the UAE.
  • Ensure they’re authorized to act on your behalf for all certification purposes.
  • Skipping Pre-Testing

Problem: Products fail mandatory testing during the certification process. 

Solution: 

• Conduct voluntary testing in a certified lab before applying.
• Pre-tests help catch issues early and save time during formal evaluation.

Conclusion 

Product certification in the UAE can be straightforward if done correctly. Avoiding these common mistakes will save you time, money, and stress — and ensure a smooth market entry.




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