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Digitalisation, Sustainable Development Goals (SDGs) and Environmental, Social and Corporate Governance (ESG): modern business trends

Digitalisation, Sustainable Development Goals (SDGs) and Environmental, Social and Corporate Governance (ESG): modern business trends


Posted on Dec 07 Events events

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In October 2021, Ksenia Maksyukova, the founder of WWBridge, as part of the Global Shift expedition, took part in the Web Summit, one of the world's largest annual IT conferences. In this article, the WWBridge CEO shares her Web Summit experience.



Modern business trends in Web Summit

Digitalisation

 WWBridge aims to go global, therefore, it is very important for us to follow global trends and attend worldwide events. Digitalisation is one of the main modern trends. During the summit, its participants shared their insights on the development of artificial intelligence. AI is no longer considered to be something out of the ordinary; it is a technology available to a large number of business players. Moreover, AI is often understood as nothing more than a simple process automation.

WEB summit

Sustainable Development Goals (SDGs)

The 17 Sustainable Development Goals proposed by the UN were especially highlighted during the summit. These goals are to insure the harmonious development of mankind, to make sure that social, economic and political problems can be solved, and that our actions do not jeopardise the well-being of the future generations. WWBridge also supports this vision and advocates for a socially responsible approach, green production and carbon-free economy. 

Environmental, Social and Corporate Governance (ESG) 

Another trend that was discussed during the summit was the implementation of environmental, social and corporate criteria (ESG), a set of corporate standards. Environmental criteria take into account the company's role as a guardian of nature. Social criteria examine how the company manages relationships with employees, suppliers, customers, and communities where it operates. Governance criteria relate to the company management process, remuneration of managers, audit and internal control. For WWBridge, this topic is quite relevant. Our company adheres to these principles in its activities both locally and internationally. We agree that the companies should be held responsible for negatively impacting the environment. In particular, for causing emissions of pollutants and other substances into the atmosphere.

Meeting the business

As a part of the Global Shift expedition, a meeting was held at Nova University with Luis Pereira, the co-founder of the unicorn company Outsystems (a platform that provides companies with tools to develop, deploy and manage multichannel enterprise applications. The businessman shared his insights on how the Outsystems company was able to reach such scale.

Participating in Web Summit as part of the Global Shift expedition from Skolkovo had brought greater understanding of the current situation and an opportunity to reflect on the new information. I would like to thank our curators and coaches, especially Nikolai Verkhovsky, for valuable advice and assistance in exploring new markets and entrepreneurial ecosystems.

RESUME

All in all, participating in such events gives an understanding of the principal processes happening in the global business community and new business models; it facilitates the socio-cultural experience and exchange of insights, as well as allows to meet potential investors and receive feedback on our new projects from the large scale business players.

Ksenia Maksiukova
Chief Executive Officer, Founder





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